Talks aimed at creating the world's largest free trade zone between the European Union and the US are set to open amid tensions over spying and protected industries.
The talks come at a time of growing friction over snooping by the US National Security Agency on its allies.
France has demanded protection for its film and television industry.
The Washington talks will aim to remove trade and investment barriers between the United States and the EU.
German Chancellor, Angela Merkel said on Thursday that the talks remain the "highest priority".
Non-tariff barriersDirect tariffs on goods and services between the two are already low, but there are other barriers such as regulatory and safety standards, inspection procedures, and preferences for domestic business.
Removing these could significantly reduce the costs for companies doing transatlantic business.
For example, European negotiators will be pushing for US states, cities and federal departments to drop preferences for American contractors.
In turn, Washington will be looking for the EU to open up its market to US biotechnology firms wanting to sell products like genetically-modified foods, something which remains controversial in Europe.
'Not easy'"These negotiations will not always be easy but I am sure they will be worth it," Jose Manuel Barroso, the head of the European Commission, said at the Group of Eight conference last month, when the two sides officially agreed to open talks.
Last year, trade in goods between the United States and the EU was worth some 500bn euros ($650bn), with another 280bn euros ($359bn) in services and trillions in investment flows.
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